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The Formula Behind a Successful Landing Page

Landing pages are all over the web, but very few are actually designed with best practices in mind. Marketers have had years to test and compare all kinds of landing pages to figure what works and what doesn’t and today, we can clearly see the patterns common among the most successful pages out...Read more

Beating Big Brands to the Top with a Smart SEO Strategy

If you’re a small to mid-sized brand, competing with industry heavyweights online (and elsewhere) can seem like a virtually impossible task. Search for any popular product or service and it doesn’t take long to realize big brands have a chokehold on the basic keywords people are searching for....Read more

4 Mistakes Keeping Visitors From Moving Past Your Homepage

As search engines get better at connecting consumers' questions to companies with answers, it’s up to businesses to create the kinds of websites web-savvy consumers want to explore. For most traffic coming to your website––especially new visitors––the homepage is your site’s front door, the gateway...Read more