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The First Steps To Online Franchise Reputation Management

Selling franchises isn't what it was years ago. Although referral networks, web portals and franchise brokers are still very viable lead generation channels, a new source has taken the top spot. According to Franchise Update’s 2014 Annual Franchise Development report,  “The internet––at 42...Read more

4 Quick Landing Page Fixes To Increase Franchise Website Conversions

Franchise websites come in all shapes and sizes, but when it comes to generating quality leads online, optimized franchise landing pages are absolutely essential.  If you’re not familiar with landing pages, these are simply the website pages where your contact forms are found. If you’re intent...Read more

How to Get Your Franchise Team On Board With Inbound Marketing

No matter what role you play in your company, when business growth slows (or stops altogether) it’s everyone’s job to throw their hat in the ring and find a better approach. If you’ve been researching new ways to market your franchise opportunity, you’ve probably come across inbound.  For...Read more