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3 Ways LinkedIn is Helping B2Bs Generate Better Leads

If you’re B2B, social media can be extremely hit or miss as a lead generator. Primarily thought of as a “B2C thing,” social platforms like Twitter are great for connecting to communities of social-savvy customers but getting the attention of other companies is a little harder.  While Facebook,...Read more

How Brand Journalism Can Transform Franchise Lead Generation

If you’ve never heard of “brand journalism” before, this little brain test should give you a good idea of how it works: Alright, here we go: Try to remember one single banner, ad listing, business mailing, or any other kind of display advertisement you’ve come across in the past few days and...Read more

3 Ways To Bring A Dead Content Marketing Strategy Back to Life

I probably don’t have to tell you that putting an online marketing strategy in place that actually impacts your bottom line is getting harder each day. The explosion of inbound marketing is, ironically, making it harder to actually be successful since the web is being flooded with content in a race...Read more