If you’ve never heard of “brand journalism” before, this little brain test should give you a good idea of how it works:
I probably don’t have to tell you that putting an online marketing strategy in place that actually impacts your bottom line is getting harder each day.
The explosion of inbound marketing is, ironically, making it harder to actually be successful since the web is being flooded with content in a race for attention and engagement among target buyers.
Alright, I talk a lot about using smart content marketing to grow your franchise at the company-level, so I thought it would be a nice change of pace to show you a few things content can do to help your franchisees succeed for themselves.
Before I get into it, let’s quickly address the question that might already be stirring in your head:
“Content marketing? My franchisees have businesses to run. They don’t have time to manage marketing like this on their own.”
As you’ll see in a second, this list of ideas isn’t simply a to-do list of marketing items to push onto your owners to manage on their own. Many of these are things you and your corporate team can put in place to help them organize how they promote themselves to the modern customer.
For those who grew up in the “golden age” of branding years ago, it may seem totally reasonable to carry the traditional idea of a strong brand association into the content you create and publish online today.
After all, you’re proud of the brand you’ve built through years of growing the business into what it is today––a name that deserves the exposure it’s earned.
But for prospective franchisees taking to search engines like Google to find the right opportunity, branding is likely not near the top of the list when it comes to what matters most in a company they’re learning about for the first time.
Topics: CloudTactix News
If you’ve been marketing your law firm for a while now, you might have noticed the “buzz” surrounding social media marketing has changed over the past couple years.
What used to be a seemingly endless flow of articles, statistics, and blog posts hailing all the new benefits these platforms offered has transformed into a more sobering picture of what these networks have to offer in their current form.
Broadly speaking, lawyers have always had trouble garnering the kind of rich, social interactions marketers rave about, but that doesn’t mean social media is useless to the legal industry by any means; actually the opposite.
Whether you’re expanding your franchise website with a blog for the first time, or want to step up your game and improve upon a blog you’ve already established, blogging for your business has come a long way in the past few years.
If you’ve put a lot of time and effort into writing up a post you know will resonate with serious buyers exploring your franchise website, it can be very tempting to rush through the process and get your ideas published as soon as possible.
As you’ll see in a second, being too quick on the draw can mean missing some key elements that will keep you from getting all you can from it.