Murvine Marketing Group Blog

3 Franchise Marketing Tips To Pass On To Your Franchisees

Topics: Local Search Engine Optimization, Content Marketing, Franchise Marketing

Alright, I talk a lot about using smart content marketing to grow your franchise at the company-level, so I thought it would be a nice change of pace to show you a few things content can do to help your franchisees succeed for themselves.

Before I get into it, let’s quickly address the question that might already be stirring in your head: 

“Content marketing? My franchisees have businesses to run. They don’t have time to manage marketing like this on their own.”

As you’ll see in a second, this list of ideas isn’t simply a to-do list of marketing items to push onto your owners to manage on their own. Many of these are things you and your corporate team can put in place to help them organize how they promote themselves to the modern customer.

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Boosting Franchise Lead Generation With Lightly Branded Content

Topics: Content Marketing, Franchise Marketing

For those who grew up in the “golden age” of branding years ago, it may seem totally reasonable to carry the traditional idea of a strong brand association into the content you create and publish online today.

After all, you’re proud of the brand you’ve built through years of growing the business into what it is today––a name that deserves the exposure it’s earned.

But for prospective franchisees taking to search engines like Google to find the right opportunity, branding is likely not near the top of the list when it comes to what matters most in a company they’re learning about for the first time.

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3 Reasons Social Media Management is Still Valuable For Attorneys

Topics: Social Media Marketing & Management, Search Engine Optimization, Reputation Management

If you’ve been marketing your law firm for a while now, you might have noticed the “buzz” surrounding social media marketing has changed over the past couple years. 

What used to be a seemingly endless flow of articles, statistics, and blog posts hailing all the new benefits these platforms offered has transformed into a more sobering picture of what these networks have to offer in their current form. 

Broadly speaking, lawyers have always had trouble garnering the kind of rich, social interactions marketers rave about, but that doesn’t mean social media is useless to the legal industry by any means; actually the opposite.

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6 Formatting Tips for Optimizing Your Franchise Blog Posts

Topics: Website Optimization, Strategic Blogging, Franchise Marketing

Whether you’re expanding your franchise website with a blog for the first time, or want to step up your game and improve upon a blog you’ve already established, blogging for your business has come a long way in the past few years. 

If you’ve put a lot of time and effort into writing up a post you know will resonate with serious buyers exploring your franchise website, it can be very tempting to rush through the process and get your ideas published as soon as possible.

As you’ll see in a second, being too quick on the draw can mean missing some key elements that will keep you from getting all you can from it.

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How to Get Your Franchise Team On Board With Inbound Marketing

Topics: Website Optimization, Content Marketing, Franchise Marketing

No matter what role you play in your company, when business growth slows (or stops altogether) it’s everyone’s job to throw their hat in the ring and find a better approach.

If you’ve been researching new ways to market your franchise opportunity, you’ve probably come across inbound. 

For those who see real value in the kinds of content and engagement marketing inbound is all about, you may be thinking about how to get over a new obstacle: the rest of your team. 

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The Pros and Cons of Doing Inbound Franchise Marketing In-House

Topics: Inbound Marketing, Franchise Marketing

So you’ve been reading up on inbound marketing and how it can work for franchises looking to gain traction when web leads are few and far between, but after reading what it’s all about, you probably can’t help but wonder, 

“Why can’t I do this in-house?” 

Excellent question. 

For some franchises, planning and executing inbound campaigns effectively in-house can work. For others, the costs, commitment, and ability to pull off content-rich marketing projects effectively is simply too much put on the shoulders of a marketing team who may not be familiar with content marketing in the first place.

To help you parse out the benefits of partnering with an agency that specializes in inbound versus attempting to go it alone, let’s go through some of the various benef

its and pitfalls of taking on the work yourself. 

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