Topics: CloudTactix News
If you’ve been marketing your law firm for a while now, you might have noticed the “buzz” surrounding social media marketing has changed over the past couple years.
What used to be a seemingly endless flow of articles, statistics, and blog posts hailing all the new benefits these platforms offered has transformed into a more sobering picture of what these networks have to offer in their current form.
Broadly speaking, lawyers have always had trouble garnering the kind of rich, social interactions marketers rave about, but that doesn’t mean social media is useless to the legal industry by any means; actually the opposite.
Whether you’re expanding your franchise website with a blog for the first time, or want to step up your game and improve upon a blog you’ve already established, blogging for your business has come a long way in the past few years.
If you’ve put a lot of time and effort into writing up a post you know will resonate with serious buyers exploring your franchise website, it can be very tempting to rush through the process and get your ideas published as soon as possible.
As you’ll see in a second, being too quick on the draw can mean missing some key elements that will keep you from getting all you can from it.
No matter what role you play in your company, when business growth slows (or stops altogether) it’s everyone’s job to throw their hat in the ring and find a better approach.
If you’ve been researching new ways to market your franchise opportunity, you’ve probably come across inbound.
For those who see real value in the kinds of content and engagement marketing inbound is all about, you may be thinking about how to get over a new obstacle: the rest of your team.
So you’ve been reading up on inbound marketing and how it can work for franchises looking to gain traction when web leads are few and far between, but after reading what it’s all about, you probably can’t help but wonder,
“Why can’t I do this in-house?”
For some franchises, planning and executing inbound campaigns effectively in-house can work. For others, the costs, commitment, and ability to pull off content-rich marketing projects effectively is simply too much put on the shoulders of a marketing team who may not be familiar with content marketing in the first place.
To help you parse out the benefits of partnering with an agency that specializes in inbound versus attempting to go it alone, let’s go through some of the various benef
its and pitfalls of taking on the work yourself.
It’s one of the biggest questions companies find themselves asking after getting the scoop on inbound for the first time:
How do I know my potential customers will be receptive to this?
Content is at the core of inbound marketing––there’s no doubt about it.
We can talk about the kinds of content that make an inbound campaign successful all day, but what’s the point of taking the time and effort to put these resources together if your customers simply aren’t looking for it?
If your franchise website isn’t generating the quality leads you know are out there, ask yourself a simple question:
If you were looking to make a serious investment in a franchise company, would you be swayed by what’s available on your website?
If there’s a shred of doubt in your mind, chances are your website visitors might be feeling the same way.
The first place to start thinking about improvement is content creation. This is by far the biggest problem with the majority of franchise websites trying to reel in serious buyers and generate qualified franchise leads.